Episode 16

35 Years of Sales Success With Jeff Edwards

Published on: 22nd March, 2021

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Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is Jeff Edwards of Energy Control Systems who will share his story about evolving into a multi-product entity of various power quality products with an international sales organization that has a distribution network. 

Jeff founded Energy Control Systems in 1987.  The company initially launched with a single product line of surge/lightning protectors.  They have since evolved into a multi-product entity of various power quality products with an international sales organization with a network of independent distributors of their own branded product in more than 40 countries. 

Much of his time is spent traveling in Latin America, Africa, and Asia on speaking and training missions with his network. 

On Today’s Episode of Snack Sized Sales: 

  1. [0:1:20] Who Jeff is and how he got into the business. 
  2. [0:3:23] The evolution of his business over the past 33 years. 
  3. [0:5:57] One of the biggest challenges he experienced going from just being a US-based company to moving internationally. 
  4. [0:6:52] How he overcame that challenge. 
  5. [0:9:54] What his sales team is doing to really help his customers win, even though they have the most expensive product. 
  6. [0:12:47] As a sales leader, he shares his success story of an underdog or somebody who came in and they were horrible in sales, or they just weren’t getting it, and he helped them to see the light and became a success in their eyes. 

 

Jeff Edwards invites guests to check out this report that shows the value of initiating a preventive program for all of your electronic assets.

Connect with Jeff Edwards: 

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About the Podcast

Transformed Sales
Transforming Sales Managers to Lead Using Behavior-Based Skills Development
As a sales manager, you are judged by the performance of your team. And you're praised when they do well. But one thing that you've not been able to figure out is how to get everyone on your team consistently hitting quota every single month. Sales leadership is difficult.

The Transformed Sales podcast equips sales leaders with the skills to develop high-performance teams. We provide coaching strategies for improving sales team performance, mentoring developing sellers, and providing ongoing support for best practices. As a result sales leaders can guide, create, and nurture long-term relationships with their teams.

You will learn how to enhance your ability to engage in productive conversations with internal team members, resulting in a collaborative, dynamic environment where sellers feel supported.

Transformed Sales assists businesses in developing and building the culture necessary to build high-performing sales teams. In this leadership coaching program, coaching strategies are offered that can be used to improve the performance of sales teams. These strategies provide ongoing support and reinforcement of best practices