Episode 121

Why You Need to Maximize Your Customer Lifetime Value with Valentin Radu

Published on: 6th September, 2023

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Highlights

  • [00:49] - The ex-poor kid from Romania who worked had to become a customer value optimization evangelist and international speaker. 
  • [03:58] - Playing games all day: His first step into the business world.
  • [06:36] - Lessons for sales leaders to build strong sales teams.
  • [10:40] - From making $85,000 a month to building a business empire.
  • [13:14] - Why every sales professional should speak power to themselves.
  • [16:08] - His journey into building a SaaS business around customer segmentation and customer value optimization.
  • [18:37] - The value of employing effective customer acquisition and retention strategies. 
  • [22:03] - Being the authority in customer lifetime value that every company should approach.


In this episode of the Transformed Sales Podcast, I had a chat with Valentin Radu, the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. Before anything else - Valentin is a perseverant experimenter. He has gone through various jobs, companies, and entrepreneurial ventures before identifying customers' real needs and defining the perfect go-to-market strategy. Nowadays, he is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. 


Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than Valentin. He will talk about that and explain why sales leaders knowing their lifetime customer value is more important than ever if they are going to deal with elongated sales cycles. Don’t miss out on his valuable insights on that and so much more.


Quotes


“Many companies disregard customer lifetime value even though this is the sure highway to profit” - Valentin Radu


“Be kind to the people that you give a chance to, because it’s not always about the numbers. It’s about the emotions and the learning journey for those people” - Valentin Radu


“Google, Facebook, and other companies are teaching us a lot of things about acquiring customers but nobody is taking care of keeping customers happy and providing for them based on their expectations” - Valentin Radu


“You can’t be profitable if you don’t care about your customers coming back to buy again and to become evangelists for your company” - Valentin Radu


Resources Mentioned:


Learn More About Valentin Radu in the Links Below:


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About the Podcast

Transformed Sales
Transforming Sales Managers to Lead Using Behavior-Based Skills Development
As a sales manager, you are judged by the performance of your team. And you're praised when they do well. But one thing that you've not been able to figure out is how to get everyone on your team consistently hitting quota every single month. Sales leadership is difficult.

The Transformed Sales podcast equips sales leaders with the skills to develop high-performance teams. We provide coaching strategies for improving sales team performance, mentoring developing sellers, and providing ongoing support for best practices. As a result sales leaders can guide, create, and nurture long-term relationships with their teams.

You will learn how to enhance your ability to engage in productive conversations with internal team members, resulting in a collaborative, dynamic environment where sellers feel supported.

Transformed Sales assists businesses in developing and building the culture necessary to build high-performing sales teams. In this leadership coaching program, coaching strategies are offered that can be used to improve the performance of sales teams. These strategies provide ongoing support and reinforcement of best practices