Episode 70

How to Fit into a Sales Leadership Role with Ben Trombold

Published on: 15th June, 2022

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Highlights

  • The journey from electrical engineering student to the reigning champ with the most organized inbox leading a team (00:32)
  • Starting out in a career-changing management trainee program (04:18)
  • Being the best in managing a diverse sales team where there is a wide generational gap with some team members (07:31)
  • How he has always avoided micromanaging every team he has ever managed (11:51)
  • Some of the things he did to shift from a sales manager mindset to a sales leader mindset (17:00)
  • Rapidly transitioning from an in-person lead generation marketing strategy to a completely virtual one (22:06)
  • The importance of having both marketing and sales as separate departments that report to the same person (29:14)
  • Challenges that he still struggles with as a sales leader despite the many areas he has thrived in (31:54)
  • Why he’s taking a customer experience course (36:51)

In this episode of the Transformed Sales Podcast, I will have a chat with Velentium’s VP of Sales & Marketing and the reigning record holder of the “Most Organized Inbox in the company”, Ben Trombold. Ben’s 10+ years of sales and marketing experience began simultaneously with his undergraduate studies at the University of Kansas, where he earned a B.S. in Electrical Engineering. While there, he worked as a student lecturer of college algebra for seven semesters, and then picked up an internship with PepsiCo between his junior and senior years. 

The internship turned into a full-time offer upon graduation, and after a year as a sales rep, Ben then spent the next two and a half years managing up to 50 people who sold product to grocery stores in his 65-store territory. Ben then moved away from PepsiCo to become a national account manager for a financial transaction company for two years, and then was a senior sales director for a healthcare payments company, developing new business for brokerage clients. 

When that company was bought out a few years later, Ben knew it was time to switch gears. He obtained his MBA with concentrations in Finance and International Business from the University of Nebraska, and in 2018, Ben joined Velentium. It was such an honor chatting with Ben. His sales leadership insights are incredibly valuable and I hope you’ll get to apply them into your sales career to elevate yourself to the next level. Enjoy!

Quotes

“The more organized all your sales team members are, and the more you communicate with them, the more efficient you’re gonna work” - Ben Trombold

“As a sales manager, you’re only as good as the people that work for you” - Ben Trombold

“If your sales team looks good, then you as a manager are gonna look good” - Ben Trombold

“Marketing is there to generate quality leads and sales is there to act on them” - Ben Trombold

Learn More About Ben in the Links Below:

Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com
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About the Podcast

Transformed Sales
Transforming Sales Managers to Lead Using Behavior-Based Skills Development
As a sales manager, you are judged by the performance of your team. And you're praised when they do well. But one thing that you've not been able to figure out is how to get everyone on your team consistently hitting quota every single month. Sales leadership is difficult.

The Transformed Sales podcast equips sales leaders with the skills to develop high-performance teams. We provide coaching strategies for improving sales team performance, mentoring developing sellers, and providing ongoing support for best practices. As a result sales leaders can guide, create, and nurture long-term relationships with their teams.

You will learn how to enhance your ability to engage in productive conversations with internal team members, resulting in a collaborative, dynamic environment where sellers feel supported.

Transformed Sales assists businesses in developing and building the culture necessary to build high-performing sales teams. In this leadership coaching program, coaching strategies are offered that can be used to improve the performance of sales teams. These strategies provide ongoing support and reinforcement of best practices