Episode 3

Creating Money Making Events With Michelle McNabb

Published on: 23rd December, 2020

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Michelle Nicole McNabb of Emenee Marketing 'n' Events will share actionable strategies on transitioning revenue-driven events and sponsorship opportunities into effective virtual and hybrid return on investment. As explained more in-depth in this YouTube video, Michelle monetizes and optimizes revenue-driven events and sponsorship opportunities into effective virtual and in-person campaigns. She works as an advocate in the event industry to fill the gap. She works on “the other side of the table” instead of solely being the event organizer.  

On Today’s Episode of Snack Sized Sales:

  • Who Michelle is and how she works with Business Owners, Sales Directors, and Association Directors to optimize Business to Business event campaigns
  • How to cut through the noise
  • Account Based Marketing Model for certain campaigns! ""A.C.D.C | T.N.T"" - integrated relationship with marketing and sales --- not your typical hand off funnel

Michelle invites guests to download this 9 Steps to Lay out an Event Strategy Framework. It also contains goodies and downloadable in there.

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to optimize B2B event campaigns subscribe to the show. Don’t forget to tune into our other episodes and share your favorites on social media to help other Business Owners, Sales Directors, and Association Directors optimize B2B event campaigns.

Join the community of Snack Size Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

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About the Podcast

Transformed Sales
Transforming Sales Managers to Lead Using Behavior-Based Skills Development
As a sales manager, you are judged by the performance of your team. And you're praised when they do well. But one thing that you've not been able to figure out is how to get everyone on your team consistently hitting quota every single month. Sales leadership is difficult.

The Transformed Sales podcast equips sales leaders with the skills to develop high-performance teams. We provide coaching strategies for improving sales team performance, mentoring developing sellers, and providing ongoing support for best practices. As a result sales leaders can guide, create, and nurture long-term relationships with their teams.

You will learn how to enhance your ability to engage in productive conversations with internal team members, resulting in a collaborative, dynamic environment where sellers feel supported.

Transformed Sales assists businesses in developing and building the culture necessary to build high-performing sales teams. In this leadership coaching program, coaching strategies are offered that can be used to improve the performance of sales teams. These strategies provide ongoing support and reinforcement of best practices