Episode 90

Tapping into Your Fullest Sales Leadership Potential with Cole Gordon

Published on: 2nd November, 2022

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Highlights

  • [00:55] - Dropping out of medical school, starting a company, and ending up in sales.
  • [02:39] - How he worked on becoming better at sales after closing an agency business he wasn’t good at.
  • [07:09] - Why investing in coaching and in himself helped form his sales career.
  • [11:48] - How ineffective sales management affects the performance of a team.
  • [13:45] - Employing his experience to start a sales recruiting and training company.
  • [17:05] - Challenges he has to overcome as he was creating his current business.
  • [20:50] - Learning from great leaders to form your own unique leadership style.

In this episode of the Transformed Sales Podcast, I interviewed Cole Gordon, the Founder, and CEO of Closers.io, a company that recruits, hires, and trains the top 1% of sales representatives. Their expertise lies in creating ethical selling frameworks that eliminate awkwardness and sales pressure and building a team of setters and closers that delivers consistency and predictability for the business. They help clients master leadership-driven sales. Cole started out by being one of the top closers in the high ticket industry- having sold over $10 million in online coaching, consulting, and agency deals within a few years of his career. 

He then scaled his own consulting company to over 8 figures in less than 1. 5 years. Now, he builds, trains, and consults the sales teams of hundreds of 7 and 8-figure companies online through his company Closers. io, having worked with teams like Tony Robbins, Frank Kern, Aleric heck, and others. Cole talks about his entrepreneurial journey, how he got into the sales world, and how he went from the worst to the best in this field. He also shares his knowledgeable insights about how salespeople can improve their sales skills, how sales leaders can build and scale their sales teams, and so much more. Stay tuned!

Quotes

“With sales, if you’re going to get good, you have to have coaching” - Cole Gordon

“The fastest way to get very very good at sales is to find people who are better than you and have them review your sales calls, sales meetings, or what have you” - Cole Gordon

“Sales is a lot about objection prevention, not objection handling” - Cole Gordon


“You’ve kind of gotta let your salespeople have their own room to breathe without a ton of micromanaging” - Cole Gordon


Learn More About Cole Gordon in the Links Below:


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com
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About the Podcast

Transformed Sales
Transforming Sales Managers to Lead Using Behavior-Based Skills Development
As a sales manager, you are judged by the performance of your team. And you're praised when they do well. But one thing that you've not been able to figure out is how to get everyone on your team consistently hitting quota every single month. Sales leadership is difficult.

The Transformed Sales podcast equips sales leaders with the skills to develop high-performance teams. We provide coaching strategies for improving sales team performance, mentoring developing sellers, and providing ongoing support for best practices. As a result sales leaders can guide, create, and nurture long-term relationships with their teams.

You will learn how to enhance your ability to engage in productive conversations with internal team members, resulting in a collaborative, dynamic environment where sellers feel supported.

Transformed Sales assists businesses in developing and building the culture necessary to build high-performing sales teams. In this leadership coaching program, coaching strategies are offered that can be used to improve the performance of sales teams. These strategies provide ongoing support and reinforcement of best practices