Episode 119

Integrating Strategic Direct Mail Into Sales with Rick Elmore

Published on: 23rd August, 2023

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Highlights

  • [00:38] - How he ended up in sales after starting out in athletics.
  • [05:05] - Life changing sport: How playing football helped him deal with the childhood trauma of losing his dad at a young age.
  • [08:29] - Lessons he got playing professional football that he applied in business.
  • [12:23] - The power of being a sales leader who protects his team.
  • [14:12] - Key strategies he applied to build a culture that produced zero employee turnover.
  • [19:07] - Incredible backstory behind why he started SimplyNoted.
  • [26:04] - Why gurus and influencers may not be the best people to take business growth advice from.
  • [30:45] - The value in putting yourself in good situations with good people.


In this episode of the Transformed Sales Podcast, I had a chat with Rick Elmore, an entrepreneur, sales and marketing expert, former college and professional football athlete. As the Founder and CEO of SimplyNoted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 


Founded in 2018 and based in Tempe, Arizona, SimplyNoted has grown into a thriving company with clients of various sizes across the country including in hospitality, real-estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience. Rick delved into the huge sales growth potential of personalizing sales automation by incorporating handwritten notes, how sales leaders can build growth oriented teams with zero employee turnover, what it takes to retain customers long term, and so much more. Don’t miss out.


Quotes


“You’re preparing yourself for success if you know how to take what you’ve learned and bring it to the real world” - Rick Elmore


“Your sales team has to know that you literally have their backs no matter” - Rick Elmore


“Make sure the advice you take fits your journey” - Rick Elmore


“How you win business is how you’ll lose business” - Rick Elmore


“Sell on a great relationship instead of a great product because competitors will have a hard time outworking you on a relationship versus outworking you on a product” - Rick Elmore


Learn More About Rick Elmore in the Links Below:


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About the Podcast

Transformed Sales
Transforming Sales Managers to Lead Using Behavior-Based Skills Development
As a sales manager, you are judged by the performance of your team. And you're praised when they do well. But one thing that you've not been able to figure out is how to get everyone on your team consistently hitting quota every single month. Sales leadership is difficult.

The Transformed Sales podcast equips sales leaders with the skills to develop high-performance teams. We provide coaching strategies for improving sales team performance, mentoring developing sellers, and providing ongoing support for best practices. As a result sales leaders can guide, create, and nurture long-term relationships with their teams.

You will learn how to enhance your ability to engage in productive conversations with internal team members, resulting in a collaborative, dynamic environment where sellers feel supported.

Transformed Sales assists businesses in developing and building the culture necessary to build high-performing sales teams. In this leadership coaching program, coaching strategies are offered that can be used to improve the performance of sales teams. These strategies provide ongoing support and reinforcement of best practices